At Mediahuis, I've been working within the UX design & research studio. As a visual designer there, I design for various brands, including Groupdeal. This is a platform with daily offers that provides new products and services for attractive prices with discounts up to 90%, every day.

PROJECT 01

BLACK FRIDAY CAMPAIGN

For Black Friday I was asked by Groupdeal to create a full campaign, consisting of onsite banners, affiliate banners, social posts and email headers. The idea is to portray the deals involved in a engaging way, with a main visual that stands out.

 

 

 

CLIENT
MEDIAHUIS/GROUPDEAL

 

CATEGORY
MARKETING DESIGN

YEAR
2019

Main visual

Social posts focussing on gadgets and bedroom deals

Email headers for emails about electronic deals and furniture deals

Affiliate banners

PROJECT 02

MARKETING REDESIGN

The website of Groupdeal got a total redesign in 2019. This also meant that all marketing outings used by Groupdeal needed to be in line with this new website. I was asked to do a total redesign of these assets to maintain a cohesive and consistent visual brand.

 

 

 

CLIENT
MEDIAHUIS/GROUPDEAL

 

CATEGORY
MARKETING DESIGN

YEAR
2019

Facebook post for monthly themes

Facebook cover video for monthly themes

Magazine & newspaper ad

Onsite banners for monthly themes

PROJECT 02

SOCIAL MEDIA PROMOTION

Since Groupdeal has new offers every day, they like to promote these products and services through social media. When I started at Mediahuis, I took the matter into my own hands to provide Groupdeal with animated social posts that create more engagement than their previous static posts. According to their social media numbers, this made a lot of difference in conversion.

 

 

 

CLIENT
MEDIAHUIS/GROUPDEAL

 

CATEGORY
SOCIAL MEDIA DESIGN

YEAR
2019

GROUPDEAL

PORTFOLIO

ABOUT

CONTACT

06 53 61 04 42    |    mail@helenbouman.com     |    

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