At Mediahuis, I've been working within the UX design & research studio. As a visual designer there, I design for various brands, including Groupdeal. This is a platform with daily offers that provides new products and services for attractive prices with discounts up to 90%, every day.
PROJECT 01
BLACK FRIDAY CAMPAIGN
For Black Friday I was asked by Groupdeal to create a full campaign, consisting of onsite banners, affiliate banners, social posts and email headers. The idea is to portray the deals involved in a engaging way, with a main visual that stands out.
CLIENT
MEDIAHUIS/GROUPDEAL
CATEGORY
MARKETING DESIGN
YEAR
2019
Main visual
Social post focussing on gadgets
Email header focussing on electronics deals
Affiliate banners
PROJECT 02
MARKETING REDESIGN
The website of Groupdeal got a total redesign in 2019. This also meant that all marketing outings used by Groupdeal needed to be in line with this new website. I was asked to do a total redesign of these assets to maintain a cohesive and consistent visual brand.
CLIENT
MEDIAHUIS/GROUPDEAL
CATEGORY
MARKETING DESIGN
YEAR
2019
Magazine & newspaper ad
Onsite banners for monthly themes
Facebook post for monthly themes
Facebook cover video for monthly themes
PROJECT 02
SOCIAL MEDIA PROMOTION
Since Groupdeal has new offers every day, they like to promote these products and services through social media. When I started at Mediahuis, I took the matter into my own hands to provide Groupdeal with animated social posts that create more engagement than their previous static posts. According to their social media numbers, this made a lot of difference in conversion.
CLIENT
MEDIAHUIS/GROUPDEAL
CATEGORY
SOCIAL MEDIA DESIGN
YEAR
2019
06 53 61 04 42 | mail@helenbouman.com |
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