At LOAVIES I was part of the Creative Team as a Digital Designer. LOAVIES is a Netherlands based fashion brand that creates on-trend and affordable fashion with a fun-loving attitude for fashion minded babes. They are the fave influencer who excites and inspires the next generation to take on the world and live life like cool babes do.
PROJECT 01
CAMPAIGN PAGES
LOAVIES launches two campaigns every week. Provided with photos, videos and moodboards, created by my colleagues from the Creative Team, I was co-responsible for the creation of the layouts and design elements for these digital campaign pages. These campaign pages would be the templates for all other assets that needed to be created for the campaigns.
CLIENT
LOAVIES
CATEGORY
DIGITAL DESIGN
YEAR
2021/2022
Campaign 'Date Night 'fits'
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Campaign 'Seal it with a kiss'
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Campaign 'Stardust'
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Campaign 'Sweet Valley Life'
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Campaign 'Après Chic'
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Campaign 'Preppy Cool Knitwear'
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Campaign 'Autumn Fever'
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Campaign 'September Issue'
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PROJECT 02
INSTAGRAM STORIES
LOAVIES has a big social media following, so the creation of instagram posts & stories has been a big task for the Creative Team. Since I’m skilled in social media animation, I was asked to create most of their animated social media assets.
CLIENT
LOAVIES
CATEGORY
ANIMATIONS
YEAR
2021/2022
PROJECT 03
NEWSLETTERS
As digital designer I have been co-resposbile for the creation of LOAVIES’ daily newsletters. Most newsletters were created from campaign pages, but these newsletters had their own concepts.
CLIENT
LOAVIES
CATEGORY
EMAIL MARKETING
YEAR
2021/2022
Newsletter 'Be Mine', pushing the new intimates collection for Valentine's.
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Newsletter 'Colour up!' about the newest colourful items.
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Newsletter 'Light up the night' to push the newest party wear with 20% off.
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Story for campaign 'Prints Perfect'
Story for campaign 'Light Up the Night'
Story for Black Week
Story for campaign 'Stardust'
Story for newsletter 'Back at it'
Story for campaign 'September Issue'