CREATIVE PRODUCT PHOTOGRAPHY

When I started at MR MARVIS I was asked to think about creative ways to show the products without using models. MR MARVIS' products come in a great variation of colours, which make them very suitable for colourful visual concepts. Together with in house photographer Renze Bemelmans I did multiple creative products photoshoots where I was co responsible for the concepts and art direction.

IT'S ALL IN THE NAME

MR MARVIS' Originals Shorts come in over 40 colours.

From the start, each MR MARVIS product has been given its own identity. They don’t talk about a light blue, mid blue or dark blue short, but instead about The Avenues, The Boulevards and The Midnights.

As you can see, a lot of these names were very suitable to create visual concepts around. With matching props we made colourful and fun images. The images were used on social media and email marketing.

CREATIVE COLOURS

I was asked to think of a series of 3 newsletters. Since MR MARVIS best selling colours are the natural, blue and green tones, I decided to highlight these colours with multiple products: the Original shorts, the Piqué shorts and the Swim shorts.

Together with art director Patrick Maasse I  created this concept where the shorts are hung with steel wires. For the header GIFs we used props that enhance the vibe of the colours. The coloured backgrounds even out the the industrial look of the steel and give them a more summery feel.

Green colours | The Piques

Blue colours | The Swims

PHOTOGRAPHY

For the photography I choose to do a studio shoot in festive vibe with a navy background and matching props. The styling was carefully chosen to match the cosiness and relaxed vibe of The Easies and the sophisticated vibe of The Longs.

STOP MOTION ANIMATION

To show that MR MARVIS products are the perfect Christmas gift, I came up with a stop motion concept, showing that MR MARVIS' unique shipping box can be easily used as a gift box.

This animation was used on social media and email marketing.

NEWSLETTERS

During the December month multiple newsletters were send out in the festive theme.

This is a selection of newsletters, showing our customers how to dress up for Christmas and new years eve in The Longs.

INSTAGRAM STORIES

I made multiple Instagram Stories in the festive theme for both organic and paid social. I was responsible for the concepts and the execution,

Organic social

Instagram Story about MR MARVIS' store in Amsterdam opening again after the lockdown.

Instagram Story about the launch of 2 new colours of The Originals on the first day of spring.

Instagram story about the launch of 4 new colours of The Longs, expanding their collection to 20+ colours.

DIRECT MAILING

Every season MR MARVIS sends out a direct mailing to their customers in the form of a magazine. Showing their new campaign images, the full collection and new releases. I've been responsible for producing these direct mailings: image selection, layout and print technical aspects.