DESIGN & ART DIRECTION

Paduaan is a faculty magazine that is released 4 times a year.

From 2015 to 2017 I was the art director/designer, responsible for the re-brand and all other design requirements for this magazine.

The content of the magazine was mostly about the students of the faculty: what they do in their spare time, what they are passionate about and how they live their lives as students. The magazine is also packed full of people with inspiring stories: both personal and professional.

The look-and-feel of the magazine needed to strike a balance between sophistication and young contemporary. Before the re-branding I researched different types of magazines this target audience like and which designs appeals to them.

Bold typography. Arresting visuals. Big personality.