LOAVIES
At LOAVIES I was part of the Creative Team as a Digital Designer. LOAVIES is a Netherlands based fashion brand that creates on-trend and affordable fashion with a fun-loving attitude for fashion minded babes. They are the fave influencer who excites and inspires the next generation to take on the world and live life like cool babes do.
PROJECT 01
CAMPAIGN PAGES
LOAVIES launches two campaigns every week. Provided with photos, videos and moodboards, created by my colleagues from the Creative Team, I was co-responsible for the creation of the layouts and design elements for these digital campaign pages.These campaign pages would be the templates for all other assets that needed to be created for the campaigns.
Category
Digital design
Client
LOAVIES
Year
2021/2022
Campaign 'Date Night 'fits'
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Campaign 'Seal it with a kiss'
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Campaign 'Sweet Valley Life'
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Campaign 'Stardust'
Campaign 'Autumn Fever'
Campaign 'Preppy Cool Knitwear'
Campaign 'September Issue'
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Campaign 'Autumn Fever'
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PROJECT 02
INSTAGRAM STORIES
LOAVIES has a big social media following, so the creation of instagram posts & stories have been a big task for the Creative Team. Since I’m skilled in social media animation, I was asked to create most of their animated social media assets.
Client
LOAVIES
Category
Animations
Year
2021/2022
Story for campaign 'Light Up the Night'
Story for campaign 'Stardust'
Story for campaign 'September Issue'
Story for campaign 'Light Up the Night'
PROJECT 03
NEWSLETTERS
As digital designer I have been co-resposbile for the creation of LOAVIES’ daily newsletters. Most newsletters were created from campaign pages, but these newsletters had their own concepts.
Category
Email marketing
Client
LOAVIES
Year
2021/
2022
Newsletter 'Be Mine', pushing the new intimates collection for Valentine's.
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Newsletter 'Colour up!' about the newest colourful items.
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Newsletter 'Back at it', about getting ready for the new (school)year.
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Newsletter 'Sassy Sweaters' about the newest fashionable sweaters.
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Newsletter 'Night Out' to push the newest party wear.
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06 53 61 04 42 | mail@helenbouman.com